top of page
248.295.1023
17243 Leone Dr, Suite G, Macomb, MI 48042


Why car subscriptions and paywalls are coming and what it means for the aftermarket
The automotive industry is shifting toward a subscription model, charging recurring fees to unlock features already built inside the vehicle. Driven by inflation and vehicle telemetry, this transition to software-defined platforms optimizes factory logistics but disrupts consumer expectations of physical ownership. The ultimate impact will unfold in the used car market, where the loss of transferable features threatens to accelerate depreciation and permanently alter secondar
Tyler Betthauser
May 237 min read


Ford's ITM Recall is a Troubling Sign for the Future of Software Defined Vehicles
Motor 1 recently reported on a massive Ford Motor Company recall affecting over 4 million vehicles. The issue involves an Integrated Trailer Module (ITM) that can lose communication with the CAN bus, potentially disabling a trailer's brake lights and indicators. While recalls have become a weekly occurrence in the modern automotive landscape, one specific phrase in the recall report serves as a progenitor for a massive reckoning in the software-defined vehicle (SDV) movement:
Tyler Betthauser
Mar 1018 min read
bottom of page